48 What do you think about fancy titles given to people in business organisations?

I’ve heard some really weird names for different jobs, like Media Distribution Officer for a Paperboy, but there are some serious ’politically correct’ titles for positions (e.g. the linesman in football is called the assistant now). I’ve read an interesting article about the story behind the secretary – personal assistant issue. The articles said the name ’secretary’ comes from secretarius (in Latin), which means ’something hidden’. So, it seems secretaries started out as those members of staff with knowledge hidden from others, they were the silent ones mysteriously operating the machinery of organisations. Later on, it simply meant ’out of sight’, so secretaries were tucked away with all the other secretaries and typists. A good secretary was an unremarkable one, efficiently obeying orders and then returning mouse-like to their desks. Nowadays, with the advent of new technology, the job of the secretary has become a lot more complex and demanding. Some even claim that the secretarial staff these days need some management skills as well.